Tourists at Hoan Kiem Lake of Hanoi (Photo: VNA)In late November,Hanoi is full of visitors who enjoy Da quy (daisy) flower season in Ba ViNational Park, and tours in Thang Long Imperial Citadel or Hoa Lo Prison. Thismanifests the strong tourism recovery and development of the capital city - Asia’sLeading City Break Destination 2022 by World Travel Awards (WTA).
The year of 2022started with many difficulties for the city due to the pandemic. However,the gap period enabled the city to prepare for the new normal period, with aseries of products introduced in the beginning of the peak tourism season onthe National Reunification (April 30) and May Day holidays, shortly afterVietnam fully opened the tourism sector.
Outstanding products in the period include the launch of SonTay ancient fortress pedestrian zone, the upgrade of the pedestrian zone alongTrinh Cong Son street, and the cycling tour to explore Bat Trang ancientpottery village.
Various activities were also held during the 31st Southeast Asian Games (SEA Games 31) in the city, leaving a strong imprint of asafe, friendly and attractive destination on domestic and foreign visitors.
Alongside, the city Department of Tourism held many trainingcourses to improve the quality of human resources and enhance thepublic awareness of developing community-based tourism.
According to Graham Cooke, the founder of World TravelAwards, tourism in Vietnam and Hanoi in particular has recovered strongly withthe promotion of its values and identity as well as some breakthroughs.
In May, the US travel website TripAdvisor placed Hanoi inthe 13th position in the 25 most popular destinations in Asia in2022. It also included the city in the best 25 places for food lovers in 2022.
Director of the Hanoi Tourism Department Dang Huong Giangsaid that the titles showed the attractiveness of the city tourism, and achance for the city to affirm its position, image and trademark in the worldmarket.
Some designs to be showed at the Ao Dai Festival of Hanoi, which is slated for December. (Photo: VNA)To continue its recovery trend, the city has planned anumber of activities in the rest of the year with a focus on luring moreforeign tourists.
In December, Hanoi will organise an Ao Dai (traditional longdress) festival with the participation of many famous designers and models.This is one of the most important events of the city tourism, which alsoincludes a parade of about 700 women wearing Ao dai.
At the same time, the city will also design more productsmeeting the demand of foreign visitors, including golf and MICE tourism.
Communications will be promoted to popularise touristdestinations and new tourism products of Hanoi via traditional methods, TVchannels at home and abroad, websites and social media sites like Youtube andFacebook, under the themes ‘Hanoi – Travel to Love’ and a safe and attractivetourist destination.
The city will collaborate with embassies and representative offices abroad andthe Airports Corporation of Vietnam and carriers to hold tourism promotionevents at major markets, as well as welcome delegations of foreign reportersand travel companies in Hanoi.
Hanoi is working to improve the quality of tourism products at heritage andrelic sites and craft villages, and compile introduction in five foreignlanguages of English, French, Chinese, Japanese, and Korean.
Some experts held that due to strong urban development,people have high demand for relaxation at the weekend. Therefore, Hanoi shouldfoster farm tourism and tap into natural values to promote relaxation andexploration tourism.
From a remote area, Ba Vi district has emerged as a bright spot of tourismthanks to its optimisation of local natural conditions and special culturalidentities of the Muong and Dao ethnic minority groups./.
VNA
