Themed “Hanoi – Come to love,” the festival is hoped tobecome a highlight of the Hanoi tourism, helping increase the capital city’sattractiveness to visitors.
Hanoi craft villages and businesses will display their gift products at 70 booths at the event, alongside an art exhibition using 3D mappingtechnology, displays of typical craft villages of Hanoi such as PhuVinh rattan and bamboo village, Thach Xa bamboo dragonfly village, and BatTrang pottery village. A photo exhibition spotlighting the beauty of Hanoi willalso be arranged.
According to Vice Chairman of the Vietnam Travel AssociationPhung Quang Thang, Hanoi is home to 1,350 craft villages, including more than300 recognised traditional craft villages. However, the presence of giftproducts by these villages in tourist sites and destinations has remainedmodest due to old-fashioned designs, he said.
Head of the Sub-Association of Craft Villages - AncientVillages - Cultural Villages Nguyen Van Su said that what the villages lack is new designs for their products. He expressed hope to coordinate with artists andcreative designers to make modern designs for craft villages’ products.
Director of the Hanoi Tourism Department Dang Huong Giangsaid that the department will coordinate with localities across the city topromote craft village tourism, while developing more outlets introducinggift products to create new destinations for the city’s tourism.
In recent years, Hanoi has organised many creative designcompetitions for gift products. The city has held the annual Tourism GiftFestival in a bid to connect craft villages and gift productionfacilities and local residents and tourists.
In the first 10 months of this year, Hanoi welcomed 20.7 million visitors, including 3.6 million foreign travellers, up 34.3% and 3.5 times year on year, respectively./.