Forbes spotlights Vietnamese hospitality sector’s creativity amid pandemic

US business magazine Forbes has recently published an article highlighting the Vietnamese hospitality sector’s creativity to survive the COVID-19 blow.
Forbes spotlights Vietnamese hospitality sector’s creativity amid pandemic ảnh 1Alma Resort on the shores of Cam Ranh Bay in southern Vietnam (Photo: VNP)

Hanoi (VNA) –
US business magazine Forbes hasrecently published an article highlighting the Vietnamese hospitality sector’screativity to survive the COVID-19 blow.

According to the article, titled “Vietnam’s hotels getcreative to survive the pandemic” by Brett Davis, COVID-19 forced some in theindustry to rethink their approach to how to cater to guests and innovate theirofferings.

It said one such innovation was developed at Alma Resort onthe shores of Cam Ranh Bay in southern Vietnam, which built its own in-houseapp to create a safe, contactless way of delivering key information to guests.

Developed by the resort’s IT team and available for downloadon Android, Apple, Windows and Amazon devices, the 'Alma Resort' app providesCOVID-19 health and safety tips, menus for the property’s restaurants, activityschedules and promotions as well as live stream broadcasts and informationabout events.

The resort’s general manager, Herbert Laubichler-Pichler,said he believed it would soon be incumbent for five-star resorts acrossVietnam to offer the same technology.

The author went on to note that thanks the Government’sdrastic measures, Vietnam was one of the world’s leading countries incontrolling the spread of the pandemic.
Forbes spotlights Vietnamese hospitality sector’s creativity amid pandemic ảnh 2Vinpearl Resort & Spa on Phu Quoc island (Photo: VNA)
It said domestic tourism, and the steadily growingpurchasing power of Vietnamese consumers, came to be viewed as a lifeline for thelocal tourism industry, provided it could change its strategy in some keyareas. One such example was in the food and beverage offerings.

Looking forward, Herbert Laubichler-Pichler predicted therewould be a strong rebound in the Vietnamese tourism sector because of thepent-up demand for travel after a year spent in various forms of isolation./.
VNA

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