Speaking at the opening ceremony, Nguyen Anh Duong, Directorof the Hanoi Promotion Agency (HPA) – the organiser of the event, said that thefestival is an opportunity for businesses to popularise their brands, products,and agricultural models associated with ecotourism to visitors and consumers inthe capital city, thus contributing to improving brand value, preservingtraditional craft villages, and diversifying OCOP products associated withlocal tourism.
The festival comprises 73 booths, including 20 of businessesfrom other localities across the country.