At the event (Photo: VNA)Can Tho (VNA) – European consumers cannotrecognise brand names of almost goods imported from Vietnam since manybusinesses have not been fully aware of the importance of building trademarksand have not complied with EU standards for exports, said Claudio Dordi, TechnicalAssistance Team Leader of the EU-MUTRAP Project.
Mostof Vietnam’s agricultural products sold in the EU market are labelled withChinese and Japanese brand names since Vietnam exported raw materials to thesecountries, Dordi told a trade policy forum held by the Vietnam Trade PromotionAgency under the Ministry of Industry and Trade and the centre for investmentand trade promotion of Can Tho city on July 20.
Accordingto the expert, up to 99 percent of coffee products imported into the EU come fromVietnam, but few consumers know that fact.
Aside from coffee, Vietnam’s cocoa, tea, toys,footwear and apparel are also facing the same situation, he noted, adding thatEuropean consumers equate Vietnamese goods with Chinese products, forcingimporting countries to raise more quality control barriers towards Vietnameseproducts.
The expert urged Vietnamese exporters tomodernise their production lines and develop strong brand names for theirfirms. They also need to update changes in import policies of partner markets.
Dr Nguyen Phuong Mai, a specialist of theCorporate Social Responsibility (CSR) project of the UN Industrial DevelopmentOrganisation (UNIDO), said enterprises should affirm their prestige throughimplementing the CSR Pyramid, which includes economic, legal, ethical andphilanthropic domains. The top of this pyramid is the philanthropic domain,indicating that benefits produced by businesses go beyond the society’sexpectations.
Alain Chevalier, senior technical advisor of theprogramme “Decentralised Trade Support Services for Strengthening theInternational Competitiveness of Vietnamese Small and Medium-sizedEnterprises”, introduced the Standards Map of the International Trade Centre.The software helps exporters learn about main features, requirements andexport-related policies.
Accordingly, Vietnamese firms exporting goods tothe EU should understand that local consumers are ready to pay more for goodsmade in line with standards, in an environmentally friendly manner, and withsocial responsibility, he added.-VNA
Mostof Vietnam’s agricultural products sold in the EU market are labelled withChinese and Japanese brand names since Vietnam exported raw materials to thesecountries, Dordi told a trade policy forum held by the Vietnam Trade PromotionAgency under the Ministry of Industry and Trade and the centre for investmentand trade promotion of Can Tho city on July 20.
Accordingto the expert, up to 99 percent of coffee products imported into the EU come fromVietnam, but few consumers know that fact.
Aside from coffee, Vietnam’s cocoa, tea, toys,footwear and apparel are also facing the same situation, he noted, adding thatEuropean consumers equate Vietnamese goods with Chinese products, forcingimporting countries to raise more quality control barriers towards Vietnameseproducts.
The expert urged Vietnamese exporters tomodernise their production lines and develop strong brand names for theirfirms. They also need to update changes in import policies of partner markets.
Dr Nguyen Phuong Mai, a specialist of theCorporate Social Responsibility (CSR) project of the UN Industrial DevelopmentOrganisation (UNIDO), said enterprises should affirm their prestige throughimplementing the CSR Pyramid, which includes economic, legal, ethical andphilanthropic domains. The top of this pyramid is the philanthropic domain,indicating that benefits produced by businesses go beyond the society’sexpectations.
Alain Chevalier, senior technical advisor of theprogramme “Decentralised Trade Support Services for Strengthening theInternational Competitiveness of Vietnamese Small and Medium-sizedEnterprises”, introduced the Standards Map of the International Trade Centre.The software helps exporters learn about main features, requirements andexport-related policies.
Accordingly, Vietnamese firms exporting goods tothe EU should understand that local consumers are ready to pay more for goodsmade in line with standards, in an environmentally friendly manner, and withsocial responsibility, he added.-VNA
VNA
