Illustrative image (Source: VNA)Hanoi (VNA) – How to complete a programme ondeveloping Vietnamese food brand was discussed at a workshop in Hanoi on June9.
The event was jointly held by the Vietnam Trade PromotionAgency (VIETRADE), the Netherlands’ centre for the promotion of imports fromdeveloping countries and European Trade Policy and Investment Support Project(EU-MUTRAP).
Deputy Minister of Industry and Trade Tran Quoc Khanhaffirmed that the food industry is one of Vietnam’s potential sectors as thecountry is becoming an important supplier of food and agricultural products formany countries.
VIETRADE deputy head Ta Hoang Linh said that the programme ondeveloping Vietnamese food brand has completed plans on positioning, brandarchitecture, and visual brand identity for the sector.
Based on opinions of relevant Vietnamese associations,organisations and businesses and foreign importers and experts, the programmerecommended the positioning plan of “Viet Nam – the food basket of the world.
The programme is expected to announce a report on theVietnamese brand strategy in the third quarter of this year. During 2018-2020,it will implement communication campaigns to promote Vietnam’s food sector and itssub-sectors through media channels and trade promotion events inside andoutside the country.
Vietnam has paid much attention to boosting food andfoodstuff promotion activities at numerous markets over the world.
Experts said a stable economic growth is the foundation forthe boom in Vietnam’s food and beverage industry, which accounts for 15 percentof GDP and even higher in the future. Nielsen Vietnam estimated the country’sfood and beverage market was valued at 30 billion USD in 2016.-VNA
The event was jointly held by the Vietnam Trade PromotionAgency (VIETRADE), the Netherlands’ centre for the promotion of imports fromdeveloping countries and European Trade Policy and Investment Support Project(EU-MUTRAP).
Deputy Minister of Industry and Trade Tran Quoc Khanhaffirmed that the food industry is one of Vietnam’s potential sectors as thecountry is becoming an important supplier of food and agricultural products formany countries.
VIETRADE deputy head Ta Hoang Linh said that the programme ondeveloping Vietnamese food brand has completed plans on positioning, brandarchitecture, and visual brand identity for the sector.
Based on opinions of relevant Vietnamese associations,organisations and businesses and foreign importers and experts, the programmerecommended the positioning plan of “Viet Nam – the food basket of the world.
The programme is expected to announce a report on theVietnamese brand strategy in the third quarter of this year. During 2018-2020,it will implement communication campaigns to promote Vietnam’s food sector and itssub-sectors through media channels and trade promotion events inside andoutside the country.
Vietnam has paid much attention to boosting food andfoodstuff promotion activities at numerous markets over the world.
Experts said a stable economic growth is the foundation forthe boom in Vietnam’s food and beverage industry, which accounts for 15 percentof GDP and even higher in the future. Nielsen Vietnam estimated the country’sfood and beverage market was valued at 30 billion USD in 2016.-VNA
VNA
