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Da Nang seeks to draw in more tourists

Central Da Nang City’s tourism sector is implementing a host of measures to attract more tourists, especially international tourists.
Central Da Nang City’s tourism sector is implementing a host ofmeasures to attract more tourists, especially international tourists.

The city will focus on diversifying and improving the qualityof products and services, as well as upgrading the information networkthat serves the sector.

Director of the city’sTourism Promotion Centre Nguyen Xuan Binh said the centre offereddiscounts and promotions, including MICE (Meetings, Incentives,Conferences and Exhibitions) tourism, to bring in tourists during thelow season from September to December.

Additionally, the city is seeking ways to promote the city’s image whileexpanding its promotional programmes in key domestic and internationalmarkets.

Da Nang’s tourism sector set up atourism promotion plan for 2015-2020, with the overall objective ofsustainable tourism growth in the future.

According to the city’s Department of Culture, Sports and Tourism, 3million visitors came to Da Nang between January and October, generatingnearly 7,900 billion VND (376 million USD) for the sector, a 28.7percent year-on-year increase.-VNA
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