In a document issued this week regarding plans to hold thefestival, the city’s People’s Committee has assigned the Department of Tourismas the main unit to co-ordinate with related agencies to organise the event.
The Fantastic Da Nang Festival 2020 – an event upgraded fromthe annual festival themed Da Nang – Diem Hen Mua He (Da Nang – a SummerDestination), is expected to help introduce and promote the city as anattractive destination with its tangible and intangible cultural values,tourism resources, new tourism products and specialties.
The event will also aim to connect and support businesses inpresenting their products and services and improve their service quality whileintroducing new, diverse and attractive tourist destinations and routes to meetthe increasing demands of the tourism market.
The festival is held to create an impression among touristswhile visiting the city by offering them an image of a green andenvironmentally-friendly coastal destination.
The festival will boost investment in tourism infrastructureand entertainment services to meet the demand of increasingly diverse touristmarkets and strengthening cooperation in tourism development between provincesand cities.
Through the event, Da Nang expects to attract investmentresources for tourism development and raise the position and image of thecity’s tourism industry.
The festival, expected to become one of the most specialextravaganzas for locals and tourists in 2020, is scheduled to be held fromJune to September.
It will be divided into two parts. The main part, called the“peak week” will take place from the middle to the end of July, but a specifictime will be proposed after the pandemic is announced to be over in the country.
The other part will include supporting activities and eventstaking place from June to September 2020 organised by other tourism agenciesand businesses./.