Da Nang (VNA) - Da Nang city in centralVietnam welcomed 1,000 tourists joining a MICE (meetings, incentives, conferences, andevents) tour on June 1 at the BNI Leadership Team Summit 2022 with the theme “Better Together”.
Organised by Business Connections Asia Ltd. Co(BNI), the trade promotion event gathered 1,000 domestic entrepreneurs ready to exchangeknowledge and seek business opportunities.
Speaking at the event, Deputy Director of the municipal Department of TourismNguyen Xuan Binh said that the event offers an opportunity for the businesscommunity and entrepreneurs in the city to connect and exchange with partnersacross the country.
This is also a chance for Da Nang to promote its recoveringeconomy, especially the tourism industry, after two years of being heavilyaffected by the COVID-19 pandemic.
After tourism was fully reopened, with new products and services, the city'stourism industry has shown signs of recovery, he said.
Binh said the policy to attract MICE tourists has been piloted for more thanone year, receiving a positive response from organisations and business communities at home and abroad.
Da Nang has welcomed over 5,000 MICE guests from the beginning of this year. Thecity will continue to connect, promote and organise regional and internationalevents to build Da Nang as Asia's leading destination in the MICE touristmarket, he said./.