Tourists in Sa Pa (Photo: VNA)Hanoi (VNA) - Enhancing connectivity between tourismservice providers and promoting the role of major travel companies would help thedomestic tourism sector address its existing problems, a recent meeting inHanoi heard.
Proposals were submitted given the increasingly fiercecompetition between tourism service providers post-COVID-19, when they have nochoice but to focus on the domestic market.
Many major players have conducted large promotionalprogrammes, pushing smaller firms to the brink of bankruptcy.
Jointly held by the Vietnam National Administration ofTourism (VNAT), the Vietnam Tourism Advisory Board (TAB), and the PrivateEconomic Development Research Board, delegates at the meeting suggested thatlocalities, tourism sites, and tourism businesses join hands to developattractive packages with good quality and reasonable prices.
Major firms should play a leading role in order tocreate momentum, which would contribute to restarting the domestic tourismmarket, Head of VNAT Nguyen Trung Khanh said.
TAB Chairman Tran Trong Kien said large companies needto commit to not offering unsafe or low-quality products or cutting prices tobelow cost to stymie the competition.
VNAT has also established a tourism promotion alliancewith the participation of leading companies in all tourism service supplychains.
A survey conducted by the TAB found that more than 53percent of respondents are ready to travel this summer now that the pandemic hasbeen brought under control in Vietnam.
They prefer destinations that are safe from thedisease and are secure, while only 20 percent prioritize service discounts.
Half selected short tours, while 89 percent said they wishto travel with families or friends.
Nearly 45 percent of respondents opted for online tourbookings.
Many localities have joined hands recently to developtourism products while airlines have played an active role in launching budgettour packages, which bode well for the domestic tourism sector./.
VNA
