Illustrative image (Source: VNA)Hanoi (VNA) – The publicity campaign on Hanoi conducted by the US Cable News Network (CNN) under an MoU withthe city has helped attract international holiday-makers to the Vietnamesecapital, according to Hanoi’s Department of Tourism.
In September, CNN broadcasted two 30-second advertisingclips titled “Hanoi-Cradle of Heritage” and “Hanoi-Heart of Vietnam”, along with twelve 60-secondepisodes, including “The Keepers”, “5 Reasons to Love Vietnam”, “60-SecondVacation”, “Iconic Hanoi” and “Sporting Moments Vietnam”.
From the start of the 2019contract (June 3) to the end of September, CNN had fulfilled 65.3percent of its minimum broadcast commitment in 2019. Meanwhile, with 748 airingtimes of the 60-second clips, it had surpassed the minimum commitment in thecontract by 200 percent.
The clips were broadcasted in the four regions of AsiaPacific, Europe – Middle East, North America, and South Asia.
Short videos on Hanoi were also broadcast on various categories of CNN websitesuch as world, business, tourism and style, as well as on CNN mobile apps.
Besides, the CNN also posted articles promoting Hanoi inparticular and Vietnam in general on its tourism website.
Notably, CNN officially opened a special digital page “Hanoi:three generations” on October 1, which introduce “Cha ca La Vong” (La Vongfried fish) – one of the typical dishes of Hanoi that has been handed down anddeveloped over generations.
In addition, CNN has continued to publish promotional articles about Hanoi inparticular and Vietnam in general on its travel site CNN Travel, VietnamDestination besides other sites regulated in the contract.
In September and October, Hanoi’s tourism has come intospotlight several times. The city was nominated for the World’s Leading CityDestination at the 2019 World Travel Awards (WTA).
CNN voted Hanoi as one of the 10 places with best coffee inthe world, while Bigseventravel included the city amongthe seven best places in Asia for solo travellers.
The city is ranked 15th among thetop 20 Asia Pacific destinations, according to Mastercard’sAsia Pacific Destinations Index.
Hanoi welcomed more than 4.7 million foreign tourists inthe first nine months of 2019, a year-on-year increase of 10.1 percent.
The capital city hosted a total 21.5 millionvisitors in the period, up 9.5 percent against the same period last year and74.46 percent of this year’s plan. There were more than 16.8 million domesticholidaymakers, up 9.3 percent year-on-year.
Tourism revenue of the city reached 74.7trillion VND (3.2 billion USD) in the nine months, up 30.9 percent and nearing72 percent of the yearly plan./.
VNA
