The 2-million-USD deal between Hanoi and the US television network CNN from 2017 – 2018 has spurred international tourist arrivals to the capital city over the past year.
Last year, CNN broadcasted two TV promotional videos – “Hanoi – Heart of Vietnam” and “Hanoi – Cradle of Heritage” on its cable television network and online platforms across Asia-Pacific, North America, Europe, the Middle East and South Asia.
These clips have had an impact on the public. A recent survey by the UK’s research consultancy, BDRC Continental, showed 62 percent of CNN viewers remember the promotional videos about Hanoi.
Among them, 94 percent said they developed an interest in Hanoi as a holiday destination. The survey also found that 17 percent of the respondents who regularly watched CNN would be likely to travel to Hanoi, higher than non-regular viewers.
The local Department of Tourism has proposed the city to expand the deal with CNN to 2019 – 2021. –VNA
