Illustrative image (Source: VNA)
Hanoi (VNA) – In September 2019, the US Cable News Network (CNN) broadcast two 30-second advertising clips titled “Hanoi-Cradle of Heritage” and “Hanoi-Heart of Vietnam”.
The Hanoi Department of Tourism on October 29 said CNN broadcast new videos about Hanoi to enrich programmes promoting the Vietnamese capital and attracting more international tourists to the city.
Besides the two aforesaid 30-second advertising clips, the US cable news network also broadcast 60-second episodes, including “The Keepers”, “5 Reasons to Love Vietnam”, “60-Second Vacation”, “Iconic Hanoi” and “Sporting Moments Vietnam”.
The latest episodes “Iconic Hanoi” and “Sporting Moments Vietnam” were broadcast in September in four regions: Asia-Pacific, Europe-Middle East, North America, and South Asia.
Since the 2019 campaign (starting from June 3 to the end of September 2019), CNN had fulfilled 65.3 percent of its minimum broadcast commitment of 30-second advertising clips.
The clips were broadcast in the right time frame as scheduled in the draft contract signed between Hanoi and CNN.
At the same time, CNN also broadcast 60-second advertising clips that exceeded its minimum broadcast commitment in the signed Memorandum of Understanding (MoU) between the two sides. Specifically, the US cable news network broadcast the clips 748 times, reaching over 300 percent of its commitment in the MoU.
On a digital platform, CNN also broadcast Hanoi clips on its website and on mobile phones and tablets on the global scale.
Notably, CNN officially opened a special digital page “Hanoi: three generations” on October 1, which introduces “Cha ca La Vong” (La Vong fried fish) – one of the typical dishes of Hanoi that has been handed down and developed over generations.
On this occasion, the message "Hanoi - Nominated World Tourism Award - World's Leading Destination City" was promoted by CNN on digital advertising banners.
Banner and advertising films were displayed on various categories of CNN website such as World, Business, Tourism, and Style.
CNN also posted articles promoting Hanoi in particular and Vietnam in general on its special website CNN Travel.
In September and October, Hanoi’s tourism has come into spotlight several times. The city was nominated for the World’s Leading City Destination at the 2019 World Travel Awards (WTA).
CNN voted Hanoi as one of the 10 places with best coffee in the world, while Bigseventravel included the city in the list of seven best places in Asia for solo travellers.
The city is ranked 15th among the top 20 Asia Pacific destinations, according to Mastercard’s Asia Pacific Destinations Index.
Popular places in Hanoi include Hoan Kiem Lake, the Old Quarter, Ho Chi Minh Mausoleum, the Temple of Literature and Thang Long Imperial Citadel.
According to the municipal Department of Tourism, the number of foreign visitors to Hanoi increased by approximately 19 percent between 2015 and 2018. They came from over 190 countries and territories in the world.
In 2018, Hanoi welcomed 26.31 million visitors, a year-on-year increase of 10.4 percent. International arrivals reached over 6 million, up 21.3 percent, the department said.
In the first nine months of 2019, Hanoi served more than 21.5 million vacationers, up 9.5 percent against the same period last year, including over 4.7 million foreigners, up over 10 percent.
Tourists from Asian countries account for 60 percent of the international visitors who arrive in Hanoi, followed by Europe at nearly 24 percent, America at 9 percent, Australia at 5.5 percent and Africa at 0.5 percent.
Hanoi is a member of the Council for Promoting Tourism in Asia (CPTA) and Tourism Promoting Organisation for Asia Pacific Cities (TPO).
The city has close cooperation ties with most major cities in Asia such as Tokyo (Japan), Seoul (the Republic of Korea), Bangkok (Thailand) and Kuala Lumpur (Malaysia), as well as European cities like Paris (France), Moscow (Russia) and Frankfurt (Germany)./.
