As of the end of July, the volume of domestic arrivals inHanoi fulfilled the target set for 2022, whereas a marginal number of foreign ones was recorded.
In response, a strong wave of communicationsworks will be launched on tourism images, destinations, and new products aired on domestic TV and radio channels, websites, social network platforms and the US-based newschannel CNN International, whose past cooperation with the city was considered abreakthrough.
Films, video clips, and postcards on a safe and enticingHanoi will also be published for distribution at the local Noi Bai airport,hotels and travel agencies.
Hanoi has welcomed an estimated 10.62 million visitors inthe first seven months, an annual increase of 3.6 times, according to the department.As a result, associated tourism activities in the period generated some 31.9trillion VND (1.36 billion USD), up 3.9 times year-on-year.
The capital is set to welcome 9-10 million visitors in 2022,including 1.2-2 million foreigners. Its total tourism revenue is expected toreach 27.84 to 35.84 trillion VND./.