Hanoi (VNA) - A newcampaign aimed at discovering the beauty of the Greater Mekong Subregion(GMS) has been launched with experiences and stories of travellers.
The Travel Department, under the VietnamNational Administration of Tourism (VNAT), worked with co-ordinators of MekongMoments to present the campaign in Hanoi on October 12.
Mekong Moments is a turn-keydigital campaign and travel inspiration platform that will allow any businessin the GMS, regardless of size and type, to develop its own campaign byencouraging consumers, staff, and stakeholders to share their Mekong Moments.
These will be aggregated into MekongMoments.com to inspire people toresearch and book travel to China, Cambodia, Laos, Myanmar, Thailand, and Vietnam.
Mekong Moments will serve as ahub of capacity building (training and assisting travel enterprises) andincreasing awareness about the mighty river and its region as an experientialtravel destination globally.
The website of Mekong Momentscampaign also introduces Vietnam’s Timeless Charm and leads to the officialwebsite of the Vietnam Administration of Tourism at www.vietnamtourism.com.-VNA