BIDV named strongest brand in Vietnam this year. (Photo: BIDV)Hanoi (VNA) – The Joint Stock Commercial Bank for Investment andDevelopment of Vietnam (BIDV) is the strongest Vietnamese brand in 2019 in terms of the Brand Strength Index(BSI), according to the Brand Finance, an independent branded businessvaluation and strategy consultancy firm.
Last year, the bank held the 5th place.
Its brand wasvalued at 450 million USD this year, which doubled the 2016 figure of 218million USD, making it among the 10 most valuable brands in Vietnam for twoconsecutive years, the consultancy firm said.
The BIDV’sbrand strength rating has improved from A in 2016 to AAA- in 2019. It is theonly firm in Vietnam to earn the rating this year.
The lenderscored 80 out of the 100 inBSI in 2019. The firm also climbed 44 places to secure the 307th position inthe world’s 500 most valuable banking brands.
By the end ofthe year’s first half, the BIDV had had a total asset of more than 1.4 quadrillion VND (60.2 billion USD), up 6.6 percent from the last year’s end. It earned over 4.77trillion VND in pre-tax profit in the first six months.
Brand Financeis the world’s leading brand valuation firm headquartered in the UK. Its brandevaluation results are annually published in international media such as TheBanker, BBC, CNN, CNBC, Bloomberg, The Economist, and The Wall Street Journal.
It is also oneof the few agencies to meet the ISO 10668 brand valuation standards./.
VNA
