Affirming this to the Vietnam News Agency(VNA) on the sidelines of a press conference announcing Belgium’s new internationalbranding campaign that highlights its openness for innovation, Croo pointed outthat both countries have their own strengths, which would benefit the bilateralinnovation cooperation.
The leader also emphasised the long-standing collaborationbetween the two countries, saying despite a host of challenges, Belgium hasstill invested much in Vietnam.
Primarily targeted at economic decision makers andthe broader research community, the Belgian campaign, titled “"EmbracingOpenness", will run until April 2026 with a total funding of 1 million EUR (1.07 million USD).
The campaign is based on people from other countrieswho will talk about their experiences with Belgium and Belgians in their ownlanguage, with stories that focus on the three pillars of the campaign:innovation, partnerships, and diversity.
Its goal is to contribute positively to thereputation of Belgium on the international stage. The campaign will also bepromoted through Belgian embassies and diplomatic posts across the world./.