Products serving babies grew 12 percent in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months (Illustrative photo: thanhnien.vn)Hanoi (VNA) – Products servingbabies grew 12 percent in the second quarter of 2018, the highest recorded in fastmoving consumer goods (FMCG) categories after months, according to a report ofNielsen, a global measurement and data analytics company.
The report also revealed that in theperiod, FMCG sales in urban areas nationwide inched up 0.7 percent. FMCG’svalue growth increased 1.3 percent while volume growth declined 0.6 percent.
Six among seven major FMCG productsincreased in the Q2, including beverages (with beer), dairy products, householdcare products, personal care products, baby products and cigarettes. Only thefood category suffered a drop of 1.9 percent in the reviewed time.
Sales of FMCG products through modern tradechannels surged 11.9 percent. Meanwhile, turnover through traditional ones inurban areas slightly rose 1.2 percent, but decreased 2.4 percent in rural areas.
Director of Retail Measurement Services at NielsenVietnam Nguyen Anh Dung said although the country’s gross domestic productreached 7.1 percent in the first six months of the year, the FMCG sector hasyet to reflect positive development of the economy as well as existingopportunities.
Consumers are no longer focusing just onbasic needs but moving to new aspirations, and so have a tendency to cut theirspending on FMCG to spend on non-FMCG items such as real estate, equipment,vehicles, entertainment and technology.
Manufacturers should pay heed to consumersand place them in the centre of decision-making process, as consumers willprovide important signals for sustainable development if their demands are met,Dung said.-VNA
