Businesses should bring their new products to rural areas as the consumption in the rural market is equal to that of the urban market, Nielsen Vietnam said in its fast moving consumer goods (FMCG) report (Illustrative photo: VNA)Hanoi (VNA) – Businesses shouldbring their new products to rural areas as the consumption in the rural marketis equal to that of the urban market, Nielsen Vietnam said in its fast movingconsumer goods (FMCG) report.
With regards to the FMCG performance inrural and urban areas, the report shows that the growth in rural areas washigher than that in urban regions but it was more fluctuated. Total rural FMCGgrowth increased 6.1 percent year-on-year while total urban FMCG growth rate roseonly 4.0 percent year-on-year.
In terms of e-commerce, the report notedthat nearly 24 million rural areas are using the Internet, with 22.5 millionhaving facebook accounts, equivalent to the figures of urban regions.
According to Nguyen Anh Dung, ExecutiveDirector of Nielsen Vietnam’s Retail Measurement Services Division, some partsof rural regions offer better prospects than others.
Therefore he stressed that identifyingthese becomes very important to ensure maximum return on investment. At thesame time, it requires manufacturers to have a great understanding of ruralconsumers who are experiencing a higher living standard and adopting urban-likemedia consumption and shopping behaviour.
Dung also emphasised the need forenterprises to make an effective business strategy to bring into full play therural market’s potential.
Nielsen Holdings plc is a globalmeasurement and data analytics company that provides the most complete andtrusted view available of consumers and markets worldwide.-VNA
With regards to the FMCG performance inrural and urban areas, the report shows that the growth in rural areas washigher than that in urban regions but it was more fluctuated. Total rural FMCGgrowth increased 6.1 percent year-on-year while total urban FMCG growth rate roseonly 4.0 percent year-on-year.
In terms of e-commerce, the report notedthat nearly 24 million rural areas are using the Internet, with 22.5 millionhaving facebook accounts, equivalent to the figures of urban regions.
According to Nguyen Anh Dung, ExecutiveDirector of Nielsen Vietnam’s Retail Measurement Services Division, some partsof rural regions offer better prospects than others.
Therefore he stressed that identifyingthese becomes very important to ensure maximum return on investment. At thesame time, it requires manufacturers to have a great understanding of ruralconsumers who are experiencing a higher living standard and adopting urban-likemedia consumption and shopping behaviour.
Dung also emphasised the need forenterprises to make an effective business strategy to bring into full play therural market’s potential.
Nielsen Holdings plc is a globalmeasurement and data analytics company that provides the most complete andtrusted view available of consumers and markets worldwide.-VNA
VNA
