Agritourism is expected to become one of the motivationsfor the creation of jobs and improvement of incomes for rural people, helping speed up rural economic structure shifting, preserve traditional culturalvalues and protect the environment.
Effective promotion of agritourism is hoped to contribute tomaking tourism a spearhead sector and strengthening sustainable ruraldevelopment.
So far, rural and ecological tourism has accounted for 10 percentof the global tourism sector with revenue of about 30 billion USD per year. Theannual growth of agritourism is about 10-30 percent, much higher than 4 percentof traditional tourism.
Currently, Vietnam has seen three forms of rural tourism – community-basedtourism, farm tourism and ecotourism. The country has about 365 agritourismdestinations and more than 2,000 traditional craft villages with high potential for tourism development.
The digital transformation in rural tourism is expected to helpagritourism to attract more visitors and support holiday-makers in making plansfor their trip more easily, while providing better services to tourists and explorecustomers’ habits./.