This year, thecountry is estimated to serve some 15.5 million-15.6 million foreign touristsand 80 million domestic travellers, generating 620 trillionVND (26.66 billion USD) in tourism revenue.
The number ofinternational tourist arrivals surged three-fold from 5 million in 2010 to over15 million in 2018. The remarkable growth reflects the great efforts made by allplayers in the sector, particularly the large network of local travel agenciesand strategic tourism investors nationwide.
The success has alsobeen attributed to the large-scale and intensified efforts of tourismauthorities to promote the country overseas. To aid such efforts, the VietnamNational Administration of Tourism (VNAT) has adopted a system of indicators toevaluate a destination and a tourism code of conduct; designed various plans tostrengthen the management of travel agencies and tour guides; and raisedawareness of the importance of quality among tourism service providers, localadministrations, and tourism authorities.
According to the VNAT,to meet the demands of visitors from different markets, Vietnam has developed adiverse range of tourism products that make use of the country’s advantages,including cultural tours, sea-based tours, eco-tours, adventure tours,luxurious resort vacations, and more.
In recent years, arange of popular holiday destinations like Ha Long, Phu Quoc, and Da Nang havehelped develop the popular imagery of Vietnam, promoting the national tourismamong international visitors and becoming the main drivers of the industry’sgrowth.
Also this year, thecountry has won a series of international awards, recognising it as a safe andfriendly destination. Vietnam was named the “Asia’s Leading Destination” forthe first time at the 2018 World Travel Awards in Hong Kong this September. Twomonths later, it was honoured with the title of “Asia’s best golf destinationin 2018” at the Golf World Travel Awards.
In 2019, Vietnamexpects to welcome some 103 million visitors, including around 18 millionforeigners and 85 million domestic travellers, up 15 percent and 6 percent,respectively, from 2018.
Early December, PrimeMinister Nguyen Xuan Phuc approved the establishment of a state-run tourismdevelopment fund, worth about 300 billion VND (12.9 million USD), which will be used for building plans, financing tourismpromotion activities, and boosting the tourism growth.
The PM has also given nod to a project which looks to restructure theindustry in an attempt to turn it into a spearhead economic sector and makeVietnam one of the most developed tourism nations in Southeast Asia.
The project has set a target of 45billion USD in tourism revenue by 2025, with exports through tourism reaching27 billion USD.
The sector is hoped to contribute more than 10percent to GDP and create 6 million jobs, including 2 million direct jobs. Atthe same time, it expects to serve 32 million foreign tourists and more than130 million domestic visitors in 2025. –VNA