Sanket Ray, CEO of Coca-Cola Vietnam, said the workshop serves as a forum for USmultinationals to share experience with Vietnamese SMEs in digital marketing.
Vo Tan Thanh, VCCI’s Director in Ho Chi Minh City suggested the State renovate policiesto improve the business climate, especially programmes to support enterprisesin increasing investment for science and technology, human resourcesdevelopment, renovation and creativeness and economic digitalisation.
According to Thanh, the Government has made every effort to improve the businessclimate.
The VCCI worked with Microsoft Vietnam to deploy a project to support VietnameseSMEs in sustainable development, aiming to help enterprises access new businessopportunities and cope with sustainable development challenges, he noted.
The project focuses on assisting firms operating in materials, service andtrade, he added.
Experts said the retail is a promising sector in Vietnam thanks to theincreasing income of the middle-class and consumer confidence.
Effective use of technology and cooperation with experienced logisticssuppliers will help Vietnamese SMEs in Asia and globally, they said.
Daryl Tal, CEO of UPS Vietnam Company said online customers in Asia have a deepunderstanding of technology and can catch up with technology trends veryquickly, so it is necessary to optimise the electronic supply chain to attract morecustomers.
In 2017-2018, Vietnam is aiming to keep pace with other ASEAN nations in improvingits business climate and promoting international integration in the context ofthe 4th industrial revolution and economic digitalisation.-VNA