Vinamilk ads among most viewed on YouTube (Source: VNA) Hanoi(VNA) - Vietnam’s largest dairy producer Vinamilk said its advertisement onYouTube was among the top 10 most watched ads on the channel in the Asia –Pacific region from July 2016 – July 2017 recently released by Google.
Vinamilk led the fourVietnamese brands listed in the top ten.
The YouTubeAds Leaderboard not only honours the agencies behind the outstanding adsbut also shows the boom in the creative industry in the Asia – Pacific region,particularly in Vietnam.
According toGoogle’s analysis, what makes the ranked ads successful is they are abouttelling stories rather than selling products. They also have attractive musicand actors.
The long videoadvertising Vinamilk’s Dielac Alpha baby powder milk features athree-generation family, whose members care for each other, therefore racking amassive view counts.
The ranking isdetermined by an algorithm that factors in paid views, organic views,and click-throughs. The higher the rate between organic and paid view is, thebetter, according to a representative of Google Asia.
The ranking provesthe attraction of the Vinamilk brand name and its ads video.-VNA
VNA
