Viettel's brand was among the top 30 most valuable telecoms trade marks in 2020 in the world. — Photo courtesy of ViettelHanoi (VNA) - Viettel’s brand name was valued at 5.8 billion USD,becoming the only network provider in Southeast Asia listed in the top 30 mostvaluable telecoms trademarks in 2020 in the world.
The ranking was announced at an annual report on the world's top 150 mostvaluable telecoms providers in 2020 (Telecoms 150) recently released byUK-based Brand Finance.
Accordingly, Viettel ranked 28th among the 150 providers, jumping nine placesfrom last year. In Asia, it ranked 9th.
The report also showed that Viettel has the most rapid growth rate in the worldwith 34 percent, making Vietnam one of five Asian countries which have telecomsproviders in the Top 3 most valuable brands. Three firms of Verizon andAT&T (the US) and China Mobile (China) top the list.
Viettel also has the best brand growth index in the world with 16.3 percent,surpassing Korean Telecoms (the Republic of Korea). The index is evaluated based on thefollowing factors of brand reputation, employee satisfaction with the brand andthe brand's investment in marketing activities. According to Brand Finance,this is an important factor to create brand value.
Viettel has made great efforts in implementing digital transformation since2018, bringing changes to its businesses, thus achieving impressive growth. Thegroup was also highly valued for its contribution to the digital transformationprocess in Vietnam, especially in the field of study and production of 5Gequipment. This has been one of the main reasons putting Viettel on the list ofthe most valuable brands./.
VNA
