Initially, the project will advance three grain specialities in theMekong Delta region to become regional and national brands.
By 2020, it is targeted that Vietnamese rice will be promoted acrossat least 20 potential export markets, with some 20 percent of exportedrice labelled with the national trademark, which will be copyrighted andcertificated in Vietnam and 50 other countries. Half of rice exportswill be labelled with this trademark by 2030.
In a bidto realise these ambitious targets, a national criteria will beestablished guiding local production, while preferential initiativeswill be devised to support businesses in building plantations withquality-control systems and applying advanced technology.
In 2014, Vietnam exported 6.32 million tonnes of rice, earning 2.8million USD, to become the third largest rice exporter in the world,after Thailand and India.
Under plans drawn upfor 2015 by the Vietnam Food Association (VFA), rice exports for thewhole year will reach 7 million tonnes.-VNA