Vietnamese rice gains foothold in France

Bags of Com Vietnam rice displayed at at Carrefour Collagen (Photo: VNA)

Paris (VNA) – A Vietnamese rice product has beenintroduced at Carrefour Collagen, a hypermarket run by French multinational retailand wholesaling corporation Carrefour, as part of a programme run by theVietnam Trade Office in France.

The September 6 debut marked the first appearance of theproduct branded ‘Com Vietnam’ in Carrefour’s distribution chain, which coversmore than 250 hypermarkets and about 3,000 supermarkets and convenient stores acrossFrance.

‘Com Vietnam’ is produced by Loc Troi Group, a leadingprovider of agricultural services and products in Vietnam.

Earlier, the product was put on the shelves of E.Leclerc Viry Châtillon, a hypermarket run by top French retailer E.Leclerc, for the first time on September 2, under the Vietnam Trade Office’sVietnamese mid-autumn week event.

Tasting cooked Com Vietnam rice at the debut (Photo: VNA)

Rice is a key commodity in Vietnam's scheme on facilitatingVietnamese enterprises’ participation in foreign distribution networks. It tooknearly two years for Vietnamese rice products to be officially available in France. Loc Troi was the first company to export Vietnamese rice toEurope within the framework of the EU-Vietnam Free Trade Agreement (EVFTA).

Talking to the Vietnam News Agency correspondent, PhilippRosler, an independent member of the group’s Board of Directors, said France isLoc Troi’s first destination in Europe, adding that Germany, Italy, and the entireregion will be next.

Apart from the top quality of products in terms of taste andoutput, Loc Troi can also guarantee stable production and export, he noted.

T&T Food, an importer for distribution systems in France,formed a partnership with Loc Troi in March last year, resulting in theavailability of ‘Com Vietnam’ at shopping chains by E.Leclerc and Carrefour.

T&T Food plans to import 107 containers of the productnext year./.

VNA