High-quality Vietnamese rice on display at the trade fair (Photo: VNA)Themed “Sustainable Growth”, the trade fair drew the participation of some7,800 businesses from 200 countries and territories across the globe, includingover 80 Vietnamese firms who brought to the event their high-quality seasoning,vegetables, rice, honey, processed food, among others.
Speaking at a ceremony to open the Vietnamese booths at Anuga 2023, Director of the Trade Promotion Agency Vu Ba Phu said that prestigious tradefairs like Anuga help Vietnamese enterprises expand their markets, and seek newbusiness opportunities, while creating a good opportunity for them to updatethe market trend, learn experience from partners to improve product quality andbetter competitive edge.
Anarray of activities are organised on the sidelines of the trade fair by theTrade Promotion Agency, helping Vietnamese firms promote their brands andenhance trade connectivity, Phu stressed.
Particularly, throughout the trade fair, Vietnamese enterprises get a deeperinsight into the global market and its new standards, including “green” and “sustainable”standards, as well as green transition in production and export over the pasttime, he added.
The Trade Promotion Agency has given warning related to market trends toVietnamese exporters, in which the agency highlighted that without promotion ofstudy and green transition, Vietnamese businesses are not able to break theirproducts into stringent markets such as the EU, the US and Japan in the next3-5 years due to failure to satisfy their green standards.
With a view to supportingbusinesses to meet the standards, the agency has worked with internationalorganisations and experts to give consultancies to the firms in promoting greentransition in production and consumption./.
VNA
