At the ceremony to intrduce the new Chin-su seasoning product collection in Japan (Photo: VNA)Masan Consumer, which has successfully sold its Chin-su-branded chili sauce in Japan since August 2018, has introduced a Chin-su seasoning product collection that the firm has developed exclusively for the Japanese market.
As the success in Japan has helped Chin-su chili sauce to enter many other markets such asChina, the Republic of Korea, Australia, Europe and northern America, the firm wants to follow the same scenario for its Chin-suseasoning products.
Dan Katsuhiko, chief of office forinternational trade of AEON Group highly valued the quality of Vietnameseproducts and expressed hope that other products of Vietnam such as vegetableand aquatic products, including those from Masan, will be welcomed by Japaneseconsumers.
Japanese consumers explore Vietnamese products at Foodex Japan 2023 (Photo: VNA)Nguyen Thi Tra My, Vice Chairwoman andGeneral Director of Pan Group said that Japan is a gateway for Vietnameseproducts to the world.
Before Masan and Pan Group, in June 2022, Tan Long Group was able to sell Vietnamese ST25 rice with the brand name of A An in Japan after meeting over600 technical standards set by the country.
Vietnamese Trade Councillor to Japan Ta Duc Minh said that Japanese consumers pay special attention to details like size, colour, packaging and processing methods besides quality and food safety ofimported products.
Minh advised Vietnamese exporters to carefullyexplore the habits and consuming trend of Japanese consumers, while making surethat their products meet the strict requirements of the Japanese market,especially in food safety./.
VNA
