Preparing dragon fruits for export (Photo: VNA)HCM City (VNA) – Vietnamese agricultural products havemany opportunities to enter the European market, but exporters need tounderstand local consumption trends and come up with suitable brand-buildingstrategies, said experts at a conference on promoting farm produce exports toEurope.
At the conference held in Ho Chi Minh City on April 11, BuiThi Thanh An, Deputy Director of the Vietnam Trade Promotion Agency, said theagricultural and food processing industries are changing to make Vietnam animportant farm produce supplier of the world market, including Europe.
Thanks to trade promotion and technical support activities,said An, European import partners, retail and wholesale distributors, andconsumers have adopted a more positive view about Vietnamese food products.Meanwhile, Vietnamese firms in the field are now capable of meeting strictrequirements from the market and demand from a number of top Europeanimporters.
Koos van Eyk, Country Manager of the Dutch Centre for thePromotion of Imports from developing countries (CBI), said Vietnam’sagriculture and food processing industries are switching from exporting rawmaterials and labour-intensive, low-value simple processing to deep processingand exporting products with high value added with a better understanding ofcustomers’ demand.
Improvements in their trade management have built trust inthe European market, he added.
Participating experts recommended Vietnamese enterprisesinvest in research and development to create greater value for their productsand actively catch up with consumption trends in the market.
They said the enterprises should pay more attention to thepromotion of their images and trademarks via brand identity systems as well asmeeting the target market’s quality and technical requirements. –VNA
VNA
