Society

Vietnamese consumers willing to pay more for safe foods

About four out of five Vietnamese consumers are willing to spend more on food produced from materials labelled safe and environmentally friendly, according to a survey conducted by Nielsen Vietnam.
Vietnamese consumers willing to pay more for safe foods ảnh 1Choosing vegetables (Photo: baomoi.com)
Hanoi (VNA) - About four out of five Vietnamese consumers are willing tospend more on food produced from materials labelled safe and environmentallyfriendly, according to a survey conducted by Nielsen Vietnam.

Survey results released on April 19 showed that brands which commit to sellinggreen and safe products reported a growth rate of 4 percent in recent years.

Dang Thuy Ha from Nielsen Vietnam said that to increase competitiveness,companies should pay more attention to building green brands.

Enterprises should build consumers’ confidence in their brands throughfulfilling their social and environmental responsibilities and by puttingconsumers’ health at the centre of product development.

Vu Xuan Truong from the Institute for Brand and Competitiveness Strategy saidthat ‘green’ products are giving many enterprises a competitive edge.

He said that enterprises should employ energy-efficient technologies, fulfilltheir social responsibilities and protect the environment to build greenbrands.

However, there are still challenges facing Vietnamese enterprises, especiallysmall and medium-sized businesses, which lack funds to invest in green productswhile having to balance the goals of profit and green growth.

In addition, there are a wide range of green technologies in the world buttheir use in Vietnam is limited because in some cases employees at enterprisesare unqualified to use technologies transferred to them.-VNA
VNA
#safe foods#Nielsen Vietnam
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