The information was revealed in a Nissan-commissioned study titled “Future ofElectric Vehicles in Southeast Asia” by Frost & Sullivan, a global growthconsulting company.
The study was commissioned by Nissan and based on 1,800 online customerresponses and face-to-face discussions across six countries in ASEAN, includingSingapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines.
The survey’s results showed that one in three Southeast Asian consumersplanning to buy a car was open to purchasing an EV.
Across the region, two out of three consumers identified safety standards asthe most important factor in purchasing an EV. Charging convenience wasidentified as the second-most important factor. Contrary to common perception,cost was not a deterrent—in fact, customers surveyed were willing to pay more toown an EV compared to a conventional car.
The study, however, showed that lower costs wouldprompt more people to consider electric cars. Three in four respondents saidthey were ready to switch to EVs if taxes were waived.
Other incentives that would persuade consumers tobuy an EV include the installation of charging stations in apartment buildings(70 percent), priority lanes for EVs (56 percent) and free parking (53 percent).
Trudy Harris, product communications manager at Nissan Motor Corporation in theAsia Pacific region, told online newspaper Zing.vn that the success of EVsdepended on the cooperation between governments, businesses and otherstakeholders. And cooperation does not only includes infrastructure, but alsotax incentives and support for users to develop EVs in Asia in general and Vietnamin particular.
Vietnam has a large internet-savvy young population. The number of internetusers via smartphones is also very high. The survey shows that the interest ofthe Vietnamese people in EV technology surpasses cost or safety concerns,Harris added. - VNA