The Vietnamese consumer goods week kicks off at the Carrefour supermarket in Collégien city of France on November 4 (Photo: VNA)The programme, which is an initiative of Carrefour Group andT&T Foods Company with the support of the Vietnam Trade Office in France, aims to introduce Vietnamese products to French consumers in particular and thosein Europe in general.
In his speech at the event, Mimister Dien highly valued the initiative, sayingthat this event helps more French consumers know about Vietnamese goods, and that Carrefour is not only a goods distribution channel but alsoa channel for introducing Vietnamese culinary culture.
He underlined the significance of the event for Carrefour to develop a potentialmarket segment for consumers with a taste for Asian products.
The minister expressed his belief that based on good traderelations between Vietnam and France, France’s position as the 4th largesttrading partner of Vietnam in the European Union (EU), plus an effectiveleverage from the EU-Vietnam Free Trade Agreement (EVFTA), consumers of theCarrefour system in France in particular and Europe in general will have opportunitiesto access diverse and quality Vietnamese goods at reasonable prices.
For his part, CEO of Carrefour Rami Baitieh emphasized the interest and appreciation of French customers forVietnamese food, revealing that Carrefour plans to add 50 more Vietnameseproducts to the Carrefour system each year.
The Vietnam goods week abroad is an annual eventorganized by the Ministry of Industry and Trade at various supermarket chainsaround the world such as Central Retail and MM Megamarket in Thailand, Big C inFrance, Metro in Germany, Aeon in Japan, Emart in the Republic of Korea, and CoopMart in Italy.
This is one of main activities within the framework of a project the ministry has implemented since 2015 to help connect Vietnameseexporters with major distribution systems in the world.
Established in 1959 in Annecy, France Carrefour is a French economic groupspecializing in supermarkets. The firm is currently one of the world's leadingretailers, with its supermarket system expanded to many countries in Europe,South America, and Asia./.
VNA
