Enrique Silla, President ofJeanologia- a Spain jean producer has said that Vietnamese products,especially jeans and knitted items, are finding their niche in theglobal marketplace and are emerging as a strong competitive rival interms of price and quality.
Silla said that recent policychanges in China – currently the world’s largest jeans producer – havelessened the attractiveness of the Chinese market to the favour ofinvestment in the Vietnamese garment and textile industry.
Heemphasised that the time is ripe for garment producers in the Vietnam toseize the opportunity to ascend to a position of global leadership inthe production of high-quality jeans.
To achieve the goal, hesuggested that in addition to capitalising on factors such as of itsyoung talented labour force, Vietnam should focus on modernising itsproduction technologies to improve product quality and most importantlyincrease added value of production.
“World famous jeansproducers such as Levis Strauss or retailers UNIQLO, Zara, H & M, GSTAR, A & F, Polo Jeans or CK have taken notice of Vietnam’semergence in the industry and are keeping tabs on the development,” heconcluded.
In 2013, Vietnam's textile and garment industry gained20 billion USD in export value. That represents a year-on-year increaseof 18.6 percent to reach 17.9 billion USD for textile and garmentexports and a 15.7 percent surge to reach 2.1 billion USD for fibreproducts. The industry boasted a trade surplus of 5.12 billion USD lastyear, with imports of raw materials estimated at 14.88 billion USD.
Thisyear, the textile and garment industry firms have started largeprojects to expand their production and earn new businessopportunities.-VNA
