Tourists on Golden Bridge in the central coastal city of Da Nang. (Photo: VNA)Hanoi (VNA) – The Vietnam National Administrationof Tourism (VNAT) is adopting measures to fulfill the target of welcoming 5million foreign tourists this year, according to VNAT General Director NguyenTrung Khanh.
The VNAT will further optimise markets that have resumedair routes with Vietnam and those that permitted their citizens to travel abroadand Vietnamese expats to return to the homeland after the COVID-19 pandemic wasput under control.
Priority will be given to attracting visitors from theRepublic of Korea (RoK), Japan, Western Europe, Australia and member states of the Association ofSoutheast Asian Nations (ASEAN), he said, adding that the tourism industry willalso focus on luring tourists from potential markets like India, the UnitedStates, the Middle East as well as Russian-speaking countries.
In addition to utilise high-class beach resorts, and tourism to discover heritage, culture and nature, the industry will promote a number of segments including golf tourism, MICE (meeting, incentive, convention, exhibition), wellness and adventurous tourism.
The official said that it is necessary to mobilise andeffectively use resources for tourism promotion and promote the role of the VietnamTourism Development Fund (VTDF).
He also emphasised the need to strengthen connections and cooperation between the public and private sectors.
International tourists visit the ancient city of Hoi An. (Photo: VNAThe VNAT will cooperatewith local authorities, enterprises, airlines, and VTDF to implement a programmecalled “Fully live in Vietnam” through promotional events held in ASEAN, theRoK, Japan, India, Western Europe, Australia and New Zealand.
In thefirst half of this year, the country received 602,000 foreign tourists, up 582% from the same period last year when pandemic-related entry restrictions were stillin force. However, the number still declined 92.9% compared with that of 2019 andequals just 12% of the target set for this year./.
