Workers at Hau River Food Company in the southern Can Tho Province load rice for export (Photo: VNA)Hanoi (VNA) – Reorganising production andproducing high-quality rice with retraceable origins will increase Vietnameserice’s value on the international market amid fierce competition from foreignproducts, experts have suggested.
Vietnam has been one a top rice exporter for decadesbut the value remains low as the country’s rice lacks its own trademarks.
Statistics showed that Vietnam exports from 6-8million tonnes of rice each year but only earns 3.7 billion USD.
A lack of prestigious brands, inability to control chemicalresidues and untraceable origins are the weaknesses of Vietnamese rice, especiallyin demanding markets.
According to experts, Vietnam needs to focus on creatinghigh-quality rice brands because the market has become saturated.
The diversification of markets is another path forVietnamese rice, according to Pham Van Chinh, head of the Export-Import Agencyunder the Ministry of Industry and Trade.-VNA
Vietnam has been one a top rice exporter for decadesbut the value remains low as the country’s rice lacks its own trademarks.
Statistics showed that Vietnam exports from 6-8million tonnes of rice each year but only earns 3.7 billion USD.
A lack of prestigious brands, inability to control chemicalresidues and untraceable origins are the weaknesses of Vietnamese rice, especiallyin demanding markets.
According to experts, Vietnam needs to focus on creatinghigh-quality rice brands because the market has become saturated.
The diversification of markets is another path forVietnamese rice, according to Pham Van Chinh, head of the Export-Import Agencyunder the Ministry of Industry and Trade.-VNA
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