Vietnam - promising market for hospitality firms

Vietnam has emerged as a promising market in the hospitality sector among ASEAN-member countries, especially for luxury hotels and resorts, speakers said at a hotel and resort conference held on September 24 in Ho Chi Minh City.
Vietnam - promising market for hospitality firms ảnh 1Tran Phu Cuong, General Director of the International Cooperation Department under the Vietnam National Administration of Tourism, at the event (Source: VNA)
HCM City (VNS/VNA)- Vietnam hasemerged as a promising market in the hospitality sector among ASEAN-membercountries, especially for luxury hotels and resorts, speakers said at a hoteland resort conference held on September 24 in Ho Chi Minh City.

Nearly 100 officialsrepresenting State agencies, hotel and resort developers, design andarchitecture firms, and solution providers worldwide are taking part in the SecondAnnual Global Hotels and Resorts conference. 

Vanya Tran, General Director of VietnamHotel Resort Pro (VHRPRO) and the chair of the meeting, told Vietnam News on the sidelines of theevent that Vietnam had great potential but lacked the “know-howand professionalism to offer world-class products and services” inthe hospitality field.

“I believe what is unbeatableabout Vietnam’s tourism and hospitality is its landscapes, people and cuisine,”she said. “The country’s landscapes are breathtaking, the cuisine is authentic,and the Vietnamese are supportive and open to learning new things.” 

“Application of advancedtechnologies, such as digital marketing, to hospitality management and trainingof human resources, is the key to development,” she said, adding that betterlinkages among hospitality players would also enhance the value chain. 

Tran Phu Cuong, General Directorof the International Cooperation Department under the Vietnam NationalAdministration of Tourism, noted that Vietnam was competing with Thailand tobecome one of the best tourist destinations in the ASEAN region.

“Why Thailand? Thailand is amongthe ASEAN countries with the highest number of international tourists, whichcontributes greatly to its GDP,” he said.

Despite similarities in cultureand natural landscapes, Thailand’s tourism industry is more competitive than Vietnam’s. 

“Vietnam can learn a great dealfrom Thailand, but we should keep our own special unique features,” Cuong said.

Lian Miew Ching, design directorof Singapore-based CHIL Interior Design in Asia, said that she had seen manybeautifully designed hotels and resorts in Vietnam.

“Vietnam’seconomy is growing at the fastest pace ever, especially the hospitalityindustry,” she said. “Travelling has become anecessity, not a luxury any more.”

Brenton Smith, Director of BatesSmart, an Australian firm providing architecture, interior design and urbandesign strategies, said that Vietnam had potential to develop projectmanagement, investment and architecture and interior design. 

“Everything in Vietnam isauthentic, including nature, people and cuisine,” he said. “I visited Hoi An, DaNang and Hue, and was really impressed with the beautiful landscapes.”

Last year, Vietnam was ranked thethird fastest-growing tourist destination by the United Nations World TourismOrganisation (UNWTO). 

More than 150 new four- andfive-star properties are expected to open in the country by 2020. 

In addition, the EU-Vietnam FreeTrade Agreement, which will eliminate more than 99 percent of customs duties ongoods, is expected to open up Vietnamese service markets to EU firms, and spurtourism between the two sides. 

Vietnam received arecord-high of nearly 13 million foreign visitors last year, a 29.1 percentjump over the previous year, according to the GeneralStatistics Office.

The country is expected to serve17-20 million foreign visitors and 82 million domestic tourists by 2020. 

The two-day conference is beingorganised by Bricsa Consulting, which holds high-end networking andknowledge-sharing conferences.

Discussion topics at the eventincluded competition trends in the hospitality market, the needs of adiversifying market and foreign investment opportunities in Vietnam. 

The conference will continuetoday with discussions about the future of Vietnam’s tourism sector, as well astalks about merger and acquisition deals in the real estate sector in Vietnamand Thailand.-VNS/VNA
VNA

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