Vietnamese longan (Photo: VNA)Japan has always been a market with strict standards inimporting agricultural products. Meanwhile, more and more Vietnamese people areliving and working in Japan, and Japanese consumers' tastes are also changing.Vietnamese food is gradually becoming more popular with great potential to gaina foothold in the market.
However, entering this choosy market is a process requiringefforts from many sides. Currently, Vietnam is allowed to export three kinds offresh fruits to this market, namely dragon fruit, Cat Chu mango and lychee.
The Department of Plant Protection under the Ministry ofAgriculture and Rural Development is conducting negotiations to open more doorsfor Vietnamese longan to penetrate this market.
Nguyen Thi Thu Huong, deputy director of the department, saidthat Japan has the most stringent sanitary and phytosanitary standards in theworld. Therefore, good preservation technology is required to maintain thefreshness of fruits, including longan, during transportation at a reasonablecost. With such technology, Vietnamese longan will be able to compete and gaina foothold in the Japanese market.
In 2020, the Department of Plant Protection proposed applying the cold-pressure processing method for all varieties of longan and wasaccepted by the Japanese Ministry of Agriculture, Forestry and Fisheries(MAFF). The Japanese and Vietnamese sides spent many months developing a planto carry out experiments applying this method.
If the cold-pressure processing technology is approved bythe Japanese side, Vietnam will have a great opportunity to export this kind offruit to this market.
Last year, Vietnam exported over 117,500 tonnes of longan,including over 11,000 tonnes of fresh longan. Vietnam fresh longan is currently sold in 17 countries and territories across the world./.
VNA
