A coffee booth at the fair (Photo: VNA)Singapore (VNA) – As many as eight Vietnamese firms are showcasing theirtop quality tea and coffee products at the Café Asia and International Coffeeand Tea Expo - the largest of its kind in Asia, which opened in Singapore onMarch 2.
The three-day event brings together 150 café owners and managers, coffee andtea exporters and importers as well as distributors and suppliers ofcafé-related machinery and equipment in a dynamic marketplace. They aredisplaying their products in an area of 5,000 square metres.
According to Nguyen Viet Chi, Trade Counsellor of Vietnamese Embassy inSingapore, the fair creates opportunities for domestic enterprises to introducetheir products as well as meet with potential partners in the region.
Chi highlighted that such international fairs helps Vietnamese businesses fleshout their product development by focusing on the protection of trademark aswell as improvement product quality and brands.
Vietnamese exporters need to pay heeds to diversifying instant coffee productsto match with consumers’ taste and bring higher export value, President of theASEAN Coffee Federation (ACF) Victor Mah said, adding that with a totalpopulation of more than 600 million people, ASEAN is a large coffee consumptionmarket in the region.
Trung Nguyen, Hello 5 and Liberica Gold are among the Vietnamese exhibitors whohave branched out their products in Singapore for several years. Othersbusinesses sent brochures, catalogues and samples to introduce their brands atthe event.
On the opening day, a line-up of international visitors and businessesexpressed their interests in Vietnamese coffee.
The event is expected to welcome over 10,000 visitors.-VNA
VNA
