Vietnam Airlines has been named in Forbes Vietnam’s list of 50 leading brands in Vietnam in 2020 by sector (Photo: VNA)With avalue of 114.1 million USD, Vietnam Airlines is ranked 19th in thelist and the number 1 brand in the field of aviation transport.
Being named in this list for many consecutive years affirms the increasingposition and prestige of the brand of Vietnam Airlines in the domestic market, andreflects the airline’s persistent efforts to bring the best quality productsand services for customers as well as contribute to the common development ofthe community.
Forbes Vietnam made the list based on financial statements of companiesand used the method that its parent magazine in the US uses to calculate abrand’s contribution to business performance.
As a provider of diversified aviation products and services,Vietnam Airlines Group (including Vietnam Airlines, Pacific Airlines and Vasco)currently accounts for the largest market share in Vietnam's domestic market.The national brand of Vietnam Airlines has affirmed its prestige and stature inthe regional and international aviation communities.
Overcoming difficulties posed by the COVID-19 pandemic,Vietnam Airlines is still maintaining its production and business activities aswell as the strength of its brand name.
Recently, it has continuously received noble titles awarded by organisations aswell as domestic and international customers, such as No. 1 inthe Top 10 Most FamousBrands in Vietnam in 2020 awarded by the VietnamIntellectual Property Association.
Vietnam Airlines wasalso honoured as the "Best Customer Experience Brand in Vietnam" byKPMG, "World's Leading Cultural Airlines" and "World's LeadingAirlines for Premium Economy class" by World Travel Awards.
Besides, for the first time, Vietnam Airlines was also in the top 10 mostvaluable brands in Vietnam in a survey by Campaign Asia-Pacific, anorganisation specialising in national brand communication, in cooperation withthe market research company Nielsen./.
VNA
