MyVIB mobile banking application (Photo: VNA)Hanoi (VNA) - TheVietnam International Bank (VIB) has won two international digital bankingawards from The Asset, making it the first bank in Vietnam to receive theawards for three consecutive years.
The awards aim to honourfinance institutions and technology companies thatachieve outstanding results in developing and applying digital technologyin the Asia Pacific region (including Japan and Australia).
The Asset is a widely recognisedbusiness news and research organisation, delivering authoritative, unbiased andindependent coverage on Asia’s financial industry. Since its launch in 1999,The Asset has been providing essential news, analysis and insights addressed toa distinct community of corporate leaders and financial decision-makers.
“Vietnam is an ideal market forthe advancement of digital financial services. In this regard, VIB has beenquite vocal in its efforts to push for inclusive digital banking in thecountry. For example, through the MyVIB mobile banking application, customersare able to do their online shopping among a number of lifestyle-focusedservices aside from general banking,” a representative from The Asset said.
In addition, The Asset has alsorecognised VIB’s efforts in creating and providing digital bankingproducts and services, especially its development of a website as aprofessional channel to reach customers at the end of 2018.
VIB launched the newwebsite with design focusing on the user experience, scientific informationstructure, basic content and friendly user interface.
According to VIB, 16 percent ofnew customers registered to open new online accounts in 2018, while the numberof customers who registered to use internet banking services increased by15 percent compared to 2017.
During the period, the proportionof customers making internet banking transactions was 76 percent,tripling the number of cash transactions made at counters. Thenumber of customers downloading the MyVIB application rose by 36 percentyear-on-year.
Previously, VIBreceived “The most innovative mobile banking application 2018” awardfrom the Global Banking and Finance Review (UK).-VNA
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