Vietnamese film producer and actress Ngo Thanh Van will join the UNIQLO campaign called "Elevate Everyday" to celebrate the vibrant culture of HCM City. (Photo courtesy of UNIQLO)HCM City (VNS/VNA) – Japanese apparel retailer UNIQLO willofficially open its first store in Vietnam on December 6 in downtown Ho Chi Minh City.
The 3,000-sq m store on Dong Khoi Street will offer its LifeWearcollection for men, women and children.
On this occasion, UNIQLO willlaunch "Elevate Everyday", a visual campaign introducingLifeWear and how the collection responds to the specific life needsof Vietnamese customers.
The campaign celebrates thevibrant culture and optimism of HCM City through Vietnam’s prominentinnovators, such as famous film producer and actress Ngo Thanh Van, goalkeeper Bui Tien Dung of the Vietnam Football team, and models Helly Tong and Tran Hien.
UNIQLO Dong Khoi will be one of the largestUNIQLO stores in Southeast Asia. It will consist of three floors for sales anda kids’ zone designed to stimulate children's creativity and ensure acomfortable family shopping experience./.
VNA
