Consumers prioritise Vietnamese goods since product origin is clear and they want to support domestic producers, according to Nielsen (Photo: VNA)Hanoi (VNA) – A recent study by Nielsenshowed that up to 76 percent of Vietnamese consumers prefer locally madeproducts.
About 17 percent of the respondents said theybuy only domestic goods while 59 percent said they consume mostly localproducts, compared to the respective global averages of 11 percent and 54percent.
Consumers prioritise Vietnamese goods sinceproduct origin is clear and they want to support domestic producers, accordingto the global measurement firm.
The study also found that health is the topconcern of Vietnamese with 69 percent of consumers showing readiness to paymore for high-quality and safe products, much higher than the global average of49 percent.
Nielsen noted there are three main factorsaffecting consumers’ post-COVID-19 shopping habits, namely quality and effectiveness,products with local origin, and technology, which promote the development ofconsumption trends such as the preference for domestic and high-qualitygoods./.
VNA
