Minister of Natural Resources and the Environment Varawut Silpa-archa,ministerial officials, and executives from NBT, MCOT, ThaiPBS, Workpoint TV,ONE31, GMM25, Channel 8, and Channel 7, have signed the Censor Plastic Bagscampaign in the hope of helping change consumer behaviour from takingsingle-use plastic bags from stores, to use their own multi-use fabric bagsinstead, when shopping.
Television media is recognised as a media channel that reaches most people, andcan effectively help in promoting an environmentally conscious mindset amongaudiences. The campaign targets the general audience watching television dramasand other programmes.
The Natural Resources Minister said that the campaign aims to reduce images ofsingle-use plastic bags being broadcast, and stressed the campaign where 90major shopping malls and store chains will discontinue offering plastic bags tocustomers from January 1, 2020 onwards.
After d-day, customers will have to bring their own bags to carry theirpurchased items. It is anticipated the move will significantly help reduceplastic bag waste that accounts for 80 percent of the 2.7 million tons ofyearly garbage in Thailand. Anti-plastic bag campaigns this year have so farstopped some three billion plastic bags from being distributed.
Thailand used to rank as the 6th largest source of marine debris. Following theanti-plastic bag campaign, the country is now ranked 10th. This shows that mostThai people are ready to change their behaviour and stop using disposableplastic bags.
The discontinuation of plastic bags being offered at stores from January 1 willhelp cut down national plastic bag usage by 30 percent, or about 12 billionbags a year. Future cooperation by local grocery stores, fresh markets, andcommunity shops by also not offering these bags would help reduce nationalplastic bag usage by 60 percent, or 20-30 billion bags a year.
Under the agreement with TV stations, parts of programs showing plastic bagsbeing used will be cut out or censored to minimise exposure to audiences. Othercontent will be broadcast to encourage the use of reusable bags instead, toraise public awareness, and encourage audiences to change their behaviour. TheDEQP expects more TV stations will join the campaign in the future./.