Summer Sonic, a renowned music festival,will make its debut in Southeast Asia at Impact Muang Thong Thani on August 24and 25, expanding its presence beyond Japan. The globally celebrated dancemusic festival Tomorrowland is set to be held in Thailand in 2026, potentiallystarting a series of 10 consecutive events.
The initiative is part of Prime MinisterSrettha Thavisin’s broader economic strategy, which includes measures like visawaivers to attract more tourists. Despite the economy growing at an averagerate of less than 2% over the past decade, below the regional norm, thegovernment is focusing on extending tourists' stays and hosting year-roundfestivals.
Organisers said hosting such events isanticipated to bolster foreign tourist arrivals and enhance the tourismindustry, allowing the country to move closer to its pre-pandemic milestone ofwelcoming 40 million visitors./.