The Tourism Authority of Thailand (TAT) has launched a new marketing campaign with the hope of luring 200,000 visitors from seven growing markets in Asia.
Bangkok (VNA) – The Tourism Authority of Thailand (TAT) has launched a newmarketing campaign with the hope of luring 200,000 visitors from seven growingmarkets in Asia.
The programme called “Give Me Five” is set toincrease shopping among tourists from Cambodia, Laos, Myanmar and Vietnam(CLMV) along with Indonesia, Malaysia and India.
The TAT expected the promotion will contribute8.5 billion baht (276 million USD) in income to the tourism sector when itfinishes at the end of September.
Thai Airways International and Thai Smiletogether with leading retailers The Mall Group, Central Group and theRatchaprasong Business District Association offer privileges for the programmeincluding five free kilogrammes of baggage and up to a 50 percent shoppingdiscount.
The TAT said short-haul markets where people cantravel easily are its key targets.
Moreover, Asian tourists tend to spend more thanWesterners on souvenirs and products for themselves.
The TAT will continue the campaign next year ifit is a success this year.
It is considering increasing the baggage weightand working with more airlines and retailers for the next campaign.
The TAT also plans to partner with producers of popularproducts among Asian visitors and enlisting the goods in the shopping campaignfor the coming high season.
In 2018, Thailand welcomed a record number oftourists, 38.27 million, an increase of 7.5 percent from the previous year. Ithopes to greet 42 million foreign tourists in 2020.-VNA
Thailand’s Ministry of Tourism and Sports has held a press conference on the 37th ASEAN Tourism Forum 2018 (ATF 2018), which will take place in Chiang Mai province in January 2018.
The Tourism Authority of Thailand (TAT) has unveiled its 2018 tourism campaign ‘the 38th Thailand Tourism Festival (TTF)’, encouraging more people to visit local destinations.
The OTOP Nawatwithi tourism campaign has generated some 600 million baht in revenue during the first three months, prompting the Community Development Department (CDD) to extend it and create more jobs and incomes to the local people across the country.
The Republic of Korea (RoK), China and Japan agreed on May 3 to reinforce the regional financial safety net, along with members of the Association of Southeast Asian Nations (ASEAN), by launching a new financing facility programme meant to extend greater support in case of a financial crisis.
A technical issue combined with an extreme heatwave was blamed for a series of explosions at a military base that killed 20 soldiers and injured several others in Cambodia on April 27, the country’s Ministry of Defence said in a May 2 statement as reported by the Xinhua news agency.
The Customs Department of Thailand is scheduled to commence the collection of value-added tax (VAT) on imported goods sent via postal services, regardless of the goods value, starting in May.
A lecturer from Chulalongkorn University’s Faculty of Medicine has warned Thais to be more vigilant against COVID-19, saying infection rates appeare to be worsening with higher hospital admissions, deaths and severe cases.
Malaysia should harness the collective expertise and resources to drive sustainable growth and development of the halal industry, according to Minister of Investment, Trade and Industry Zafrul Abdul Aziz.
Laos has officially restored the 10% value-added tax (VAT) rate starting May 1, in a bid to support the country’s budget revenue and socio-economic development.
The ASEAN Future Forum 2024 (AFF 2024) entered its second plenary session in Hanoi on the afternoon of April 23, discussing ways to ensure comprehensive security for the people-centred ASEAN Community.
The first session of the ASEAN Future Forum 2024 (AFF 2024) in Hanoi on April 23 focused on fast and sustainable growth for the Association of Southeast Asian Nations (ASEAN).
The Canada-ASEAN Business Council (CABC) and the ASEAN Alliance on Carbon Markets (AACM) have signed a Memorandum of Understanding (MoU) to strengthen collaboration and accelerate the implementation of carbon crediting programmes across Southeast Asia.
ASEAN Secretary-General Kao Kim Hourn reaffirmed ASEAN leaders' commitment to empowering the youth to unleash their full potential when he had a dialogue with ASEAN youth in Hanoi on April 22 on the sidelines of the ASEAN Future Forum (AF 2024).
The Thai Government is being urged to increase the proportion of renewable power generation to more than the target of 50% set in the power development plan (PDP).
The Centre for Volcanology and Geological Hazard Mitigation (PVMBG) of Indonesia on April 21 lifted its tsunami advisory issued previously following the eruption of Mount Ruang in Sitaro district of North Sulawesi province.
Thailand expects to export about 1 million tonnes of durian, valued at an estimated 130 billion THB (3.53 billion USD) this year, with most of the shipments to China, according to Minister of Agriculture Thammanat Prompao.
The 72nd meeting of the ASEAN Working Group on Intellectual Property Cooperation (AWGIPC) and related meetings are being held by the Ministry of Science and Technology’s Intellectual Property Office (IPO) of Vietnam in the central city of Da Nang on April 22-26.
Enhancing regional food security and tackling the pressing challenges of climate change will be key agendas defining Malaysia’s ASEAN Chairmanship in 2025, Speaker of the Dewan Rakyat (lower house) Johari Abdul told the press on April 19.
Visitors in Thailand (Photo: VNA)
