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Thailand: mooncake sales fall due to COVID-19

Mooncake sales in Thailand are expected to shrink by about 16 percent this year, the Kasikorn Research Centre said.
Thailand: mooncake sales fall due to COVID-19 ảnh 1Mooncake sales in Thailand are expected to shrink by about 16 percent this year. (Photo: centrepoint.com)

Bangkok (VNA) – Mooncake sales in Thailand are expected toshrink by about 16 percent this year, the Kasikorn Research Centre said.

The centre estimatedmooncake sales this year at about 800 million THB (25.3 million USD), down by15.8 percent from last year.

It explained that the COVID-19 pandemic heavilyaffected purchasing power and would reduce the number of visitors to theMooncake Festival on October 1 and the overall sales of mooncakes.

The impact would be serious for the producerswho conventionally sold expensive mooncakes to tourists. Those who had regularcustomers and sold affordable mooncakes should be less affected, the centresaid.

Mooncakeproducers would still participate in the Mooncake Festival to maintain theirbrand awareness and customer base while waiting for economic recovery.

Weakpurchasing power and fierce competition were their major challenges, theresearch centre said./.
VNA
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