Thailand has emerged as the second-fastest growth for mobile payments in Southeast Asia behind Vietnam, which is the global leader, according to the Global Consumer Insights Survey 2019 (Photo: www.bangkokpost.com)Bangkok (VNA) – Thailand has emerged as the second-fastest growth for mobile paymentsin Southeast Asia behind Vietnam, which is the global leader, according to theGlobal Consumer Insights Survey 2019.
A report by the PwC shows that Southeast Asia isleading the customer shift to mobile payments users.
Meanwhile, Thailand'smobile payments grew from 19 percent to 67 percent, followed by third-rankedMalaysia (17 percent to 40 percent) and the Philippines (14 percent to 45percent).
Vilaiporn Taweelappontong, consulting lead partnerat PwC Thailand, said it is no surprise that Thailand is one of the leadingcountries in terms of fast-growing mobile payments in Southeast Asia.
The reasons forthe high growth include Thais' increasing use of e-commerce to shop, as well asthe country's status as one of the top social media markets in theworld. This has prompted both large and small retailers to tap onlineshopping, competing via promotions and discounts.
Thai banks have scrapped digital transactionfees, helping to stimulate growth in online payments.
However, online payment security is still a major concern, as this is key tobuilding trust and brand loyalty among customers, Vilaipornsaid. Retailers should also study new online shopping platforms viatechnologies such as voice assistant or AI to create a better online shoppingexperience for customers.
Shirish Jain,payments director for PwC Strategy, said Asia remains the powerhouse leadingthe customer shift to mobile payment, the eight Asian in the top 10, and six ofthem in the Southeast Asia.
The PwC survey wasconducted in 27 territories and countries worldwide.-VNA
A report by the PwC shows that Southeast Asia isleading the customer shift to mobile payments users.
Meanwhile, Thailand'smobile payments grew from 19 percent to 67 percent, followed by third-rankedMalaysia (17 percent to 40 percent) and the Philippines (14 percent to 45percent).
Vilaiporn Taweelappontong, consulting lead partnerat PwC Thailand, said it is no surprise that Thailand is one of the leadingcountries in terms of fast-growing mobile payments in Southeast Asia.
The reasons forthe high growth include Thais' increasing use of e-commerce to shop, as well asthe country's status as one of the top social media markets in theworld. This has prompted both large and small retailers to tap onlineshopping, competing via promotions and discounts.
Thai banks have scrapped digital transactionfees, helping to stimulate growth in online payments.
However, online payment security is still a major concern, as this is key tobuilding trust and brand loyalty among customers, Vilaipornsaid. Retailers should also study new online shopping platforms viatechnologies such as voice assistant or AI to create a better online shoppingexperience for customers.
Shirish Jain,payments director for PwC Strategy, said Asia remains the powerhouse leadingthe customer shift to mobile payment, the eight Asian in the top 10, and six ofthem in the Southeast Asia.
The PwC survey wasconducted in 27 territories and countries worldwide.-VNA
VNA
