The campaign features a road show in several Southeast and East Asian countries, starting with HCM City's Aeon Mall on May 23.
WiboonNimitrwanich of TAT said: "The co-operation between TAT and AirASia aswell as leading department stores and other partners will result in ahigh-value travel and shopping experience in Thailand."
PornpunRatanapitakkul, Indochina marketing manager of Thai AirAsia, saidVietnam was among the countries sending the largest number of touriststo Thailand, which many of the people choosing to fly with AirAsia.-VNA