People shopping at a supermarket in Thailand (Photo: AFP/VNA)Distribution and promotion plans shouldtarget specific groups of customers, he said in an interview granted to theVietnam News Agency.
According to the official, his office hascoordinated with agencies under the Ministry of Industry and Trade in tradepromotion and market development, and the protection of rights and interests ofVietnamese businesses in Thailand.
Vietnam’s export revenue to Thailand increased from5.3 billion USD in 2019 to 6.15 billion USD last year. In the first nine monthsof this year, it stood at 5.5 billion USD, up 26.7% year-on-year.
Vietnamese products, especially coffee, fruit andhandicrafts, have been favoured in Thailand. However, their market potentialhas yet to be fully tapped due to a lack of breakthroughs in productdevelopment orientations.
Given this, Huy said, the office will work todiversify promotion activities, with e-commerce platforms, social networks and technologiesto be utilised.
The “Window to Vietnam” project - a display area andinformation counter supporting Vietnam’s trade, tourism, and investmentpromotion in Thailand – will be further expanded.
The Vietnamese goods week in Thailand will also bereformed and its new version will make debut this year, he said, adding thatworkshops and exhibitions will focus on support to Vietnamese businesses inexploring local tastes, developing their brands, and penetrating nichemarkets./.
VNA
