Facade of the Zara store in Hanoi (Photo courtesy of Zara)Hanoi (VNA) - Hundreds of guests,including models and fashionistas, attended the opening of Zara, a SpanishInditex store, in Hanoi on November 8 night.
The store, which features Zara clothing andaccessories, is the second in Vietnam by the world’s biggest fast-fashionretailer. The first was opened in Ho Chi Minh City last September.
Covering more than4,500sq.m in the Vincom Ba Trieu Shopping Centre, the three-storey store,presents collections for men, women and children from the Spanish brand.
The store in Hanoi isone of the 4,500 eco-eficient stores worldwide opened by the Spanishretail giant Inditex. The stores use at least 20 percent less electricityand 40 percent less water than conventional stores. By using technologicallyinnovative systems, these stores have reduced energy and water consumption.
The newly openedstore also uses Radio Frequency Identification (RFID) to keep track ofinventory and restock its clothing racks more quickly.
In the World’s MostValuable Brands issued by Forbes, Zara stands at the 51th position with thebrand value as of May 2017 is 11.3 billion USD.
According to Forbes,the clothing retailer has more than 2,200 stores in 93 countries and is theflagship brand of the Inditex Group. Zara is renowned for its ability todevelop a new product and get it to stores within two weeks, while otherretailers take six months.
Spain is the biggestmarket with 436 stores, followed by China (193 stores), France (129), Italy andJapan (100 each). The US has 78 stores as of January 2017.-VNA
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